A product manager reviewing notes with a colleague at a late-night desk

For product managers and owners

Make the case for what comes next.

A customer request. A slipping metric. Another urgent idea. Bring the evidence together, investigate the questions that matter, and give your team a clear reason to act.

Connect your first source Explore a priority review

The next planning conversation

Illustrative review · Team judgment, not an automated ranking

01 / Checkout clarity

A measurable change. A question worth testing.

Completion fell from 64% to 52%. A customer says the full price appeared too late. Investigate the experience before deciding on a solution.

Inspect the sample evidence

[1] PostHog: 320/500 sessions completed last week; 260/500 this week. Same funnel definition.

[2] Intercom: “I got to the payment step before I could see the full price.” This is one customer’s account. It does not establish the cause of the decline.

02 / Dashboard customisation

A request that needs more context.

A customer asks to rearrange dashboard widgets. Understand the task they are trying to complete, who else has the problem, and how it relates to current objectives.

From the signal to the planning meeting

Less rebuilding the context.
More examining the decision.

Bring the relevant signals together.

Connect product analytics and customer feedback to a project. Start with the sources that help you understand the problem under discussion.

Explore Connect

Question the strongest explanation.

Inspect the sources behind a finding. Ask a focused question and test possible explanations against the evidence, including what remains inconclusive.

Explore Synthesize

Give the team a proposal to review.

Prepare a brief with the problem, proposed change, citations, and open questions. Bring that case into your team’s discussion of scope and priority.

Explore Act

An output the team can use

Walk in with a case.
Leave with a decision.

A brief gives the discussion a shared starting point. Review the evidence with design and engineering, refine the scope, and agree what needs to be learned before delivery.

See briefs and team handoff

Illustrative draft · Checkout clarity

Make the total clear before payment.

Why look now?
Completion declined in the sample funnel [1]. Customer feedback raises a question about price visibility [2]. Causation is still unproven.
Proposed next step
Review a flow that shows the plan and full total before card entry. Test whether customers can identify the total.
Questions for the team
Which payment states need to be covered? What other changes might explain the decline? How will we evaluate the proposal?
Review sample sources [1] and [2]

Before you get started

A few practical questions.

Does adduce decide the roadmap?

Your team decides priorities. adduce brings evidence, findings, and investigations into the discussion so you can weigh the case alongside strategy, effort, and constraints.

Do we need every source connected first?

Start with the sources relevant to your question. A meaningful problem can emerge from one source. Additional sources can add context, while missing evidence remains a question to resolve.

What if the evidence is inconclusive?

Keep that uncertainty in the decision. Investigations distinguish supported, refuted, and inconclusive explanations; briefs retain open questions for the team to review.

Give your next priority
a stronger foundation.

Start with a source and a question your team needs to answer.

Connect your first source Explore plans