Act

Make the case. Move the work forward.

Build a brief your team can question, refine, and act on. Bring the problem, proposed change, and supporting evidence together, then decide how the work moves forward.

Connect your first source Explore team handoff

The case for a clearer checkout.

Illustrative draft · Expand the supporting evidence

Draft brief · For team review

Make the total clear
before payment.

The problem

Checkout completion fell from 64% to 52% [1]. One customer describes reaching payment before seeing the full price [2]. We do not yet know how much price visibility contributed to the decline.

Proposed change

Show the selected plan and full total before the card step. Review the proposed flow with customers before committing to implementation.

Inspect supporting evidence

[1] PostHog: 320 of 500 checkout sessions completed in the previous week; 260 of 500 in the current week. Same funnel definition.

[2] Intercom: “I got to the payment step before I could see the full price.” An illustrative customer conversation.

A brief built from evidence

Give the team the case.
And the context behind it.

Explain the problem.

Start from customer evidence and findings. A draft brings the problem and proposed change together, with citations supporting the major claims.

Connect it to the strategy.

When a project strategy is available, the draft considers the objectives it advances and any tensions. Missing context stays visible for your team to resolve.

Make room for judgment.

Review the reasoning, refine the proposal, and keep genuine uncertainties as open questions. Your team agrees what deserves attention and what still needs investigation.

Handoff to your workflow

Keep the evidence
with the work.

Send a theme to a supported issue tracker with its evidence in the issue body. You initiate the handoff and choose the destination; your team owns prioritisation and implementation.

Drafting a brief and filing a theme are separate actions. Use the brief to develop the case, and the tracker handoff to bring the theme into the team’s work queue.

Linear

Beta

File a theme to a Linear team as an issue, with its evidence in the body.

Jira

Beta

File a theme to a Jira project as an issue, with its evidence in the body.

GitHub Issues

Beta

File a theme to a GitHub repository as an issue, with its evidence in the body.

Explore integrations and availability

Configured event delivery

Let your systems know
when things move.

Connect an endpoint to receive subscribed events when a theme changes or a brief is published. Build those updates into the workflows your team already uses.

Outbound webhooks

Beta

Signed POSTs to an endpoint you add, when a theme changes or a brief is published.

Delivery follows the subscriptions you configure. A published brief event can start your own downstream workflow.

Connect → Synthesize → Act

Your next decision
starts with evidence.

Bring your sources together, investigate what matters, and develop a clear proposal for your team.

Connect your first source See the whole product