A founder working alone at a desk in a dark office at night

For founders

Know what needs your attention.

You are close to the product, but the evidence is spread across your tools. Bring it together, look into consequential changes, and choose a next step your team can take.

Connect your first source Explore a product review

A small team’s product review

Illustrative summary · A way to frame the discussion

A change to understand

Fewer new accounts reach their first project.

60% → 45%Weekly activation comparison [1]

A customer says they were unsure what to do after signing up [2]. That suggests a question about onboarding, not an explanation for every account that stopped.

Inspect the sample evidence

[1] Illustrative analytics: 120 of 200 new accounts created a first project last week; 90 of 200 this week. Both windows use the same activation definition.

[2] Illustrative support excerpt: “I signed up, but I wasn’t sure what to do next.” One account’s experience; its relationship to the wider decline is unverified.

A review you can return to

Keep the question small.
Keep the evidence close.

Start where the question is.

Bring the relevant analytics and customer feedback into a project. You can add sources as the questions develop.

Explore Connect

Look past the headline.

Inspect a finding’s evidence and ask a focused question. Keep supported explanations separate from hypotheses that need more work.

Explore Synthesize

Agree a manageable next step.

Prepare a brief that records the problem, proposed change, citations, and open questions. Review the scope against your team’s capacity.

Explore Act

An output for the next conversation

Turn concern into
a proposal you can review.

Make the reasoning visible to the people doing the work. A draft gives your team something concrete to challenge, refine, and scope.

In this example, the proposed next step is a focused review of the first-project experience. A broader redesign stays open until the team has stronger evidence.

Illustrative proposal · For team review

Help new accounts find their first step.

Why now?
First-project activation declined in the sample comparison [1]. Customer feedback raises a question about the clarity of the next step [2].
Proposed next action
Review the journey with new customers. Test whether a clearer first-project prompt helps them understand what to do.
Keep the scope explicit
Agree who will investigate, how much capacity to spend, and what the team needs to learn before choosing an implementation.
Revisit the decision
Review what customers understood and what remains unclear. Use fresh evidence to decide whether to change the flow or investigate another explanation.
Review sample sources [1] and [2]

Stay aware as the product changes

Give important metrics
a regular check.

Configure monitoring for supported metrics and review scheduled daily checks. Warnings give you a reason to look closer; you decide whether to investigate.

See investigations and monitoring

Check the data before the conclusion.

Missing, stale, or insufficient data is different from a healthy result. Inspect the source and time window before acting on a warning.

Monitoring needs configuration. You can pause it with the project’s Watcher control as your focus changes.

Practical questions

Start with what you have.

Can we start with a small amount of data?

Start with the sources relevant to your question. A single customer account can reveal something worth exploring, but it cannot tell you how widespread the problem is. Monitoring also needs sufficient fresh measurements.

Will adduce tell us what to build?

It helps you inspect findings, investigate explanations, and prepare a proposal. You decide what to do based on the evidence, your strategy, and the capacity of the team.

Do we need someone watching it all day?

Configured monitoring runs scheduled daily checks. Review the resulting warnings and data status when you assess the project. It is not a realtime incident response service.

Make room for
a better-informed next step.

Connect a source and start with one question about your product.

Connect your first source Explore plans